The problem
[Describe the pain point your target user faces before using your app. Be specific.]
[One or two sentences on the problem you ran into personally, or the gap you saw in the market.]
[Describe the pain point your target user faces before using your app. Be specific.]
[How you arrived at the solution. What was the insight that made it click?]
[What the long-term vision looks like. What does success look like for your users?]